Find the blindspots before Black Friday.
BFCM 2026 · 2970 weeks out
Find the blindspots before Black Friday.
Offer planners and creative calendars won't tell you if your tracking survives the weekend. The free audit finds the leaks across your funnel, media and measurement, and sizes each one in dollars, before the rush starts.
Audit delivered in 3 to 5 days. Start now and you are instrumented before Nov 27.
Built by operators from
Real patterns we find
Finding 1 of 4
Composite example drawn from real audit patterns. Figures are modeled, not measured.
Find the blindspots
before Black Friday.
Offer planners and creative calendars won't tell you if your tracking survives the weekend. The free audit finds the leaks across your funnel, media and measurement, and sizes each one in dollars, before the rush starts.
Built for brands spending $15k+/mo on paid media. Every finding sized in dollars, delivered in 3 to 5 days.
By operators who've run growth at Daily Harvest, SiriusXM, Lululemon, Nuts.com, Edmunds, Keeps
Real patterns we find
Composite example drawn from real audit patterns. Figures are modeled, not measured.
BFCM 2026 · Preparedness
What breaks at BFCM.
You have planned the offer and the creative. This is the half those tools can't check: whether the measurement holds up when the weekend starts.
01
Discount-driven attribution distortion
Discount codes and stacked offers break the line between the click and the order. The audit checks that attribution still holds before the codes go live.
The audit catches this before the weekend.
02
ROAS collapse misread during peak
Peak-week ROAS dips on reporting lag alone. The audit separates lag from real loss, so budget decisions wait for the truth instead of the dip.
The audit catches this before the weekend.
03
Checkout event loss under load
The highest-spend days are the worst time to lose a purchase event. The audit verifies purchase reporting survives the promotion.
The audit catches this before the weekend.
04
Budget calls made on 1-day attribution
One-day windows under-report peak days. The audit sizes what those daily decisions are actually costing.
The audit catches this before the weekend.
○ Diagnostic
Every problem, priced.
We scan your marketing data and business economics to tell you the difference between a real performance problem, a reporting artifact, and a false alarm, before you waste time fixing the wrong thing.
○ Process
How Blindspot Works
Five steps from application to a sequenced 90-day plan.
- 01You~5 min
Apply
Tell us your brand, stack, and the problem you're chasing. We review every application; $15k+/mo brands on a clean stack get priority.
- 02You~5 min
Grant read-only access
We send the access request. We never touch settings, billing, or attribution models.
- 03We3–5 business days
We run the diagnostic
16 data integrity checks, then 85 named failure patterns, benchmarked to your category. Every finding sized in dollars.
- 04You30 min
Get your headline finding
A one-page read: the single largest recoverable dollar, four sized lenses, and the total opportunity identified.
- 05YouOptional
Walk the full stack
A free working session where we pressure-test the remaining ranked patterns against your own data and leave you with a sequenced 90-day plan. Or go straight to a paid deep dive.
- 01You~5 min
Apply
Tell us your brand, stack, and the problem you're chasing. We review every application; $15k+/mo brands on a clean stack get priority.
- 02You~5 min
Grant read-only access
We send the access request. We never touch settings, billing, or attribution models.
- 03We3–5 business days
We run the diagnostic
16 data integrity checks, then 85 named failure patterns, benchmarked to your category. Every finding sized in dollars.
- 04You30 min
Get your headline finding
A one-page read: the single largest recoverable dollar, four sized lenses, and the total opportunity identified.
- 05YouOptional
Walk the full stack
A free working session where we pressure-test the remaining ranked patterns against your own data and leave you with a sequenced 90-day plan. Or go straight to a paid deep dive.
Selected Audit Outcomes
Composite diagnostics built from real audit patterns. Brand details changed, figures modeled.
Your acquisition isn't dead. Your attribution is lying to you.
Your acquisition isn't dead. Your attribution is lying to you.
A subscription-heavy brand read its blended CAC as catastrophic and was about to cut spend.
in spend at risk of being cut against a healthy engine.
Blended ROAS is the most comfortable lie in your account.
Blended ROAS is the most comfortable lie in your account.
A healthy blended figure was averaging profitable repeat revenue over unprofitable new-customer buys.
of acquisition spend running underwater inside a "fine" blended number.
You're euthanizing ads before they're old enough to vote.
You're euthanizing ads before they're old enough to vote.
Creatives cut at day three on a few hundred dollars, long before statistical significance.
in creative production spent on tests that were never allowed to conclude.
You're underpricing how much a customer is actually worth.
You're underpricing how much a customer is actually worth.
Churned-then-winback value was being miscounted, distorting allowable CAC.
in acquisition the brand wrongly believed it couldn't afford.
○ Inside the Blindspot Mini Audit
What Goes Into Your Mini Audit
Every free Blindspot Mini Audit pulls from four read-only data sources and returns one diagnostic, ranked by what to fix first.
Four sources
- 01Acquisition data
- 02Retention data
- 03Conversion data
- 04Profitability data
Four deliverables
Deliverable 01
Headline finding
The single largest recoverable dollar in your growth engine, sized per month and per year.
Deliverable 02
Four lenses
Problem patterns, benchmark gaps, live drift signals, and media concentration risk. Each with a dollar range.
Deliverable 03
Total opportunity
Every fired pattern ranked, overlap netted out, so you know the full size of the leak.
Deliverable 04
The held stack
The remaining patterns are diagnosed and sequenced live in your review session.
The Result
A clear answer on what to fix first.
Free, read-only, delivered in 3 to 5 days.
◇ Inside the Synthesis Engine
Some common growth failure patterns, named.
Every audit runs against a library of recurring failure modes catalogued across DTC and CPG operations. Three of 85, in plain language.
Profitability
The Blended-ROAS Mirage
One channel is quietly bleeding cash inside a perfectly healthy blended number.
Acquisition
Attribution Window Illusion
Meta and GA4 disagree by 30%. Budget follows whichever platform shouts loudest.
Conversion
The Creative Fatigue Cliff
Hook rate, CTR, and frequency roll over on the same day. Refresh cadence is always one week late.
Categorized across acquisition, conversion, retention, and profitability.
Not An Agency.
The Blindspot Difference
The Blindspot Difference
Not An Agency.
Deliverable focused
Diagnosis first.
We find the root problem before we sell you the fix. No wasted motion on the wrong output.
Junior accounts
Operator-led thinking.
Strategy led by practitioners who have run growth, not managed dashboards.
Surface metrics
Focused on root cause.
We find the why under the symptom. Solving core business constraints, not dashboard numbers.
Slow retainers
Faster to the right next move.
High-velocity feedback loops. We give you a clear, actionable answer in days, not a quarter.
Starts with a deliverable
Selling pre-defined scopes before understanding needs.
Diagnosis first.
We find the root problem before we sell you the fix. No wasted motion on the wrong output.
Junior account manager
Coordinators who manage schedules, not strategy.
Operator-led thinking.
Strategy led by practitioners who have run growth, not managed dashboards.
Optimizes the metric in front of them
Chasing surface-level KPIs that don't drive profit.
Focused on root cause.
We find the why under the symptom. Solving core business constraints, not dashboard numbers.
Monthly retainer, slow cadence
Quarterly roadmaps that ignore market changes.
Faster to the right next move.
High-velocity feedback loops. We give you a clear, actionable answer in days, not a quarter.
○ Who builds your audit
Reviewed by a person, not a robot.
Every audit is built and reviewed by operators who have run growth in-house and on the agency side at brands you know. No junior account manager, no model left unsupervised.
○ FAQ
Got questions?
The things brands ask before they hand over read-only access.
Ready to Find the
Blindspot?
Instrumented before Black Friday beats a January post-mortem.
Blindspot Growth Newsletter
One pattern, fully worked, every Thursday. What actually breaks in paid media and measurement at $10M-$100M DTC brands.